About Touching Hearts at Home:
Touching Hearts at Home is an award-winning provider of in-home senior care services in Upstate, NY. Since 2007, Touching Hearts NY has been committed to empowering older adults to age in place and avoid hospitalization by providing non-medical companion care services, including dementia care, homemaker services, transportation, meal planning and meal preparation.
Position Overview:
The Community Relations Manager plays a vital role in meeting sales targets and achieving organizational growth by cultivating partnerships, generating leads, and enhancing the company’s reputation within the community.
Responsibilities:
· Identify, develop and maintain a pipeline of referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
· Conduct cold calls, drop-in meetings, presentations, and other sales or community outreach related activities.
· Ensure delivery and placement of Touching Hearts literature in places where seniors and their families frequently seek services for seniors; deliver promotional items.
· Field incoming client referrals and inquiries
· Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.
· Coordinate outreach activities with other marketing efforts such as social media and local events; maintaining social media account weekly with content and responses.
· Represent Touching Hearts at select community and industry events, act as ambassador of Touching Hearts to the community.
· Support the development and execution of effective promotions or marketing ideas, including social media campaigns.
· Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.
· Maintain business development activity records in WellSky or CRM system.
· Gather and report information about competitors.
· Engage prospective clients to provide information or perform an “intake” to begin services.
· Track and report on community outreach activities, referral generation, and sales performance activities and key performance metrics.
· Meet or exceed established sales targets and referral goals as defined by organizational objectives.
Qualifications:
· Bachelor’s degree in Marketing, Communications or related field
· 2+ years of successful, measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field
· Entrepreneurial perspective, energy, and drive; motivated self-starter with strong organizational skills
· Team player with engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic networker
· Creativity and proficiency in developing collateral and social media content
· Proficiency with Word, Excel, Outlook, PowerPoint
· Great communication skills – articulate, excellent grammar, persuasive
Schedule:
Work Setting:
Compensation:
· Base salary $65,000 plus bonus eligibility
Benefits:
· 401(k) retirement plan with employer match
· Health plan with employer contribution
· Voluntary benefits package including vision, dental, life insurance, hospitalization
· Paid time off
Flexible work from home options available.