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Community Outreach & Referral Marketer (Home Care) – Broward County Miramar

Community Outreach & Referral Marketer (Home Care) – Broward County

Full Time • Miramar
Responsive recruiter
Benefits:
  • Competitive salary
  • Help or transport service
  • Opportunity for advancement
  • Bonus based on performance


Home Helpers Home Care of Broward County, FL



Job Summary

We’re hiring a field-based Community Outreach & Referral Marketer to grow our private-pay home care business through relationships and referrals. This role is about being in the community, meeting referral partners, building trust, and converting referrals into started care hours.

Important: This is NOT a social media/content creator role. This is community outreach / business development.

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What You’ll Do (Key Responsibilities)

· Build and maintain referral partnerships across Broward County (ALFs, hospitals, rehab/SNF, physicians’ offices, case managers/discharge planners, elder law attorneys, CPAs, senior communities, community organizations).

· Execute consistent face-to-face outreach: introductions, follow-ups, relationship nurturing, and scheduled meetings.

· Own a weekly territory plan: target list, visit cadence, and pipeline coverage.

· Track all outreach activity and outcomes in a CRM or tracker (visits, meetings, referral sources activated, referrals received, conversions, next steps).

· Coordinate internally to ensure fast response and excellent follow-through on referrals.

· Represent the agency at networking events, professional meetings, and community health fairs.

· Collect market intelligence (competitors, referral trends, partner needs) and report insights to leadership.

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How Success Is Measured (Scorecard)

You will be evaluated on performance metrics, including:

· Billable hours initiated from your referral sources (weekly/monthly)

· Referral partner meetings completed (weekly)

· Active referral sources producing referrals (monthly)

· Conversion rate: referral → assessment → started care

· Pipeline coverage: scheduled follow-ups and next steps logged

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Compensation

· Base salary + commission based on performance measured in billable hours initiated (commission plan details shared during the interview).

· Mileage reimbursement / car allowance

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Requirements 

· Comfortable doing field outreach and face-to-face relationship building daily

· Strong follow-up discipline, organization, and communication

· Reliable transportation and ability to travel throughout Broward County

· Basic ability to use CRM/tracking tools (or learn quickly)

· Professional appearance and confidence speaking with healthcare/senior-care stakeholders

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Preferred Qualifications

· Experience in home care, senior services, healthcare outreach, hospice liaison, DME/medical sales, or B2B relationship sales

· Existing referral relationships in Broward County (nice-to-have, not required)

· Bilingual (English/Spanish) (optional / preferred)

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What We Offer

· A role with clear performance metrics and growth potential

· Training and support to build referral relationships the right way

· A mission-driven environment serving seniors and families Additional benefits: (confirm)

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Schedule & Work Environment

· Flexible schedule, mostly in the field

· Some early mornings, evenings, and occasional weekend community events depending on opportunities

· You’ll be expected to consistently visit referral partners in person

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How to Apply

Apply with your resume and a short message answering:

1. What referral sources have you worked with before?

2. What results did you drive (referrals, revenue, hours, admissions, etc.)?

3. Why are you a strong fit for a field-based, performance-driven role?

 
Compensation: $63,000.00 - $90,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Home Helpers Corporate.

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What We Provide

At Home Helpers Home Care, we are always committed to providing families and their loved ones with the best in-home care available in our industry. We are so proud of the talented team of Caregivers we have built over the years. Offering compassionate care to clients in their homes is a special calling, and we are so proud to always attract highly qualified, dedicated, and compassionate people to our home health care employment opportunities.

 

HOME HELPERS HOME CARE OFFERS:

Competitive pay
Great benefits
Flexible schedules (full-time and part-time)
Continued training and professional development
A culture of like-minded professionals dedicated to what they do
Locally owned and operated agencies in more than 1,000 communities throughout North America