Marketing Director
Service Area: Temple, Killeen, and Waco, TX
JOB SUMMARY
Are you looking for a challenging and rewarding role that allows you to make a real difference in your community? If so, Right at Home Central Texas has the opportunity for you!
We are a locally owned home care organization with an extraordinary culture focused on compassion, professionalism, and person-centered care. The Marketing Director is responsible for ensuring exceptional client and family experiences while representing Right at Home in the community to develop meaningful relationships, promote services, and build referral pipelines.
CORE RESPONSIBILITIES
Community Relations & Marketing Outreach
- Build, strengthen, and maintain relationships with community partners, referral sources, and veteran service organizations.
- Represent Right at Home at community events, veteran outreach programs, and healthcare networking opportunities.
- Promote Right at Home’s services and programs through presentations, educational outreach, and creative marketing efforts.
- Identify opportunities for new partnerships and referral growth within the healthcare and veteran support networks.
- Manage social media accounts
- Track marketing activity, report on outreach and referral trends.
Sales & Market Development
- Increase care hours and market share by building a reliable and profitable referral pipeline.
- Generate innovative ideas to enhance community awareness and differentiate Right at Home from competitors.
- Maintain up-to-date knowledge of market rates, competitors, and industry trends.
- Communicate market insights and growth strategies to leadership and internal teams.
Leadership, Communication & Culture
- Serve as a role model for the company’s values, professionalism, and client-first approach.
- Communicate clearly and compassionately with clients, families, caregivers, and referral partners.
- Collaborate across departments to align care delivery with outreach goals.
- Demonstrate enthusiasm, integrity, and a positive, solutions-focused mindset.
CORE COMPETENCIES
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Verbal Communication: Clear, empathetic, and professional communicator across all settings.
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Creativity: Develops innovative outreach and engagement strategies.
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Organization: Efficiently manages schedules, outreach plans, and documentation.
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Listening: Actively engages with clients and partners to understand their needs.
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Likeability: Builds trust through warmth, genuineness, and respect.
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Tenacity: Stays motivated, goal-oriented, and persistent in achieving results.
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Energy: Brings enthusiasm and optimism to every interaction.
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Influence: Inspires confidence in clients, families, and partners through credibility and care.
QUALIFICATIONS
- High school diploma or equivalent required; bachelor’s degree in business, communications, social services, or healthcare preferred.
- Minimum 2–5 years of experience in home care, healthcare marketing, community relations, or case management.
- Strong understanding of veteran services, benefits, and community resources is highly preferred.
- Excellent interpersonal, organizational, and multitasking skills.
- Proficiency in Microsoft Office, Canva and social media.
- Ability to work independently with sound judgment and professionalism.
- Valid driver’s license, reliable transportation, and proof of insurance required.
- Availability for evening and weekend events outside of business hours.
BENEFITS
- Competitive pay
- Medical, dental, and vision coverage
- Paid time off (PTO)
- 401(k) retirement plan
- Recognition programs and a supportive, team-oriented work culture
Right at Home’s mission is simple...to improve the quality of life for those we serve. We accomplish this by providing the Right Care, and we deliver this brand promise each and every day around the world. However, we couldn’t do it without having the Right People. Our care teams are passionate about serving our clients and are committed to providing the personal care and attention of a friend, whenever and wherever it is needed.
That’s where you come in. At Right at Home, we help ordinary people who have a passion to serve others become extraordinary care team members. We seek to find people who are compassionate, empathetic, reliable, determined and are focused on improving the quality of life for others.
To our care team members, we commit to deliver the following experiences when you partner with Right at Home:
- We promise to help you become the best you can be. We will equip you as a professional by providing best in class training and investing in your professional development.
- We promise to coach you to success. We’re always available to support you and offer you tips to be the best at delivering care to clients.
- We promise to keep the lines of communication open. We will listen to your ideas and suggestions as you are critical to our success in providing the best possible care to clients. We will provide you timely information and feedback about the care you provide to clients.
- We promise to celebrate your success. We will appreciate the work you do, recognize above and beyond efforts, and reward you with competitive pay.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Right at Home Franchising Corporate.
